End-of-life care is a challenging subject. It’s generally served as real estate with a heart. At worst, it avoids the patients’ feelings and instead talks about how hard it is for their families to manage. Hosparus was a fast-growing end-of-life care provider, but the company’s inauspicious name coupled with society’s discomfort about what happens after a person’s diagnosed with a terminal condition, made communication difficult. It should be about life’s riches and its memories, and in helping patients, families, and friends share them.











